What is the GS1 2D code?
GS1 2D codes are two-dimensional symbols printed on a package, 2D barcodes, that contain more information than a traditional EAN barcode. The GS1 2D code acts as an information broker in the entire supply chain and can, in the future, be scanned at the cash register. With the help of the wider information content in the code, like date information and batch number, industry and trade can develop, for example, waste and inventory management.
At the same time, the GS1 2D code is revolutionizing consumer communication in the grocery trade. The GS1 2D code can be scanned with a smartphone, like a regular QR code, taking the consumer directly to the product information online. The number of communication possibilities for consumers online is as limitless as the product manufacturer's imagination!
Why the GS1 2D code?
The GS1 2D code is based on the GS1 open global standard. At its core is the globally used GTIN product code, which already exists in all grocery products.
When companies adopt GS1 2D codes, they ensure that:
- the code works globally
- the code will also work at checkout points in the future
- the code is linked to the company's own domain, i.e. domain name
- the use of the code is not tied to the systems of a specific service provider.
